Gemmo SpA presented an extraordinary video with Alessandro Gassmann yesterday. Video celebrates Gemmo’s more than 100-year contribution to Italy’s critical infrastructure and artistic heritage.

Made with director Luca Lucini and Connexia, the video work was presented during the opening of the exhibition “Teatralità. Architetture per la Meraviglia” by Patrizia Mussa, sponsored by Gemmo. The work is enhanced by a soundtrack by Fabrizio Campanelli, nominated for a David di Donatello and Nastro D’Argento.

Alessandro Gassmann ideally traverses the most picturesque places in Vicenza with his monologue. Light-drawn animations illustrate Gemmo’s contributions in areas related to infrastructure and cultural heritage.

The film focuses on the third generation of Gemmo, committed to writing the country’s future by combining technological innovation with care for beauty. With the application of the most modern restoration and maintenance techniques, Gemmo has been giving new life to Italy’s artistic heritage for decades, aware that culture and beauty are the constituent factors of our national identity and, as such, should be preserved and passed on.

“At Gemmo, we believe that true innovation lies in the harmony between technology and tradition, in the virtuous interweaving of light and history. The collaboration with Connexia allows us to highlight our commitment to innovate the art and beauty of our country through technology. The film, thanks to Alessandro Gassmann’s extraordinary narration, testifies to perfection how Gemmo wants to be the architect of a bright and sustainable future, acting in places that are the guardians of tradition.”

Irene Gemmo, president of Gemmo SpA

“Discovering Gemmo’s contribution to the functioning of Italy’s infrastructure made it possible to understand how crucial ‘behind-the-scenes’ companies like Gemmo are to everyone’s lives. To tell this entrepreneurial story today is to celebrate, with an authorial and artistic slant, the greatness of a family business serving the country.”

Riccardo Catagnano, executive creative director of Connexia, a marketing and communications brand of Retex

Film: Credits

Agency: Connexia – A Retex brand

Executive Creative Director – Riccardo Catagnano

Client Director – Francesco Ferrario

Account Supervisor – Filippo Di Lella

CdP: Akita Film

Executive Producer – Paolo Zaninello

Producer – Mapi Brambilla

Director – Luca Lucini

DOP – Sandro Bolzoni

Costumes – Lucia Gallone

Make-up – Ida Coppola

Editor – Luca Angeleri

Colorist – Claudio Beltrami

Online – Bruno D’Elia

Music – Fabrizio Campanelli