There are countless initiatives aimed at supporting and enhancing our country’s extraordinary heritage of creativity, art and culture.
Of note is the long-standing collaboration with Viafarini, a non-profit organisation that has always been committed to supporting young artists from all over the world. Founded in Milan in 1991 and led by Vicenza-born Patrizia Brusarosco, Viafarini has welcomed many emerging artists who have gone on to become established, such as Mario Airò, Stefano Arienti, Vanessa Beecroft, Maurizio Cattelan and Alberto Tadiello. The collaboration between Gemmo and Viafarini started by sharing this drive for innovation, research and experimentation and has had a variety of formats over time. One of the most notable is the ‘Gemmo Scholarship‘, which provides free hospitality for 3 months for a certain number of young artists – selected on the advice and indication of internationally recognised artists. This allows them to take advantage of the opportunity to devote themselves to their own projects, also activating a system of knowledge, exchange and comparison of ideas.
In 2019, on the occasion of the 100th anniversary of its foundation, Gemmo implemented and donated the entire lighting system for the Italian Pavilion at the 58th International Art Exhibition of the Venice Biennale. The lighting system of the Pavilion was designed to create a true scenography using technology that enhanced each individual work, without dazzling the surrounding areas, with maximum energy efficiency. More than a hundred adjustable 100 watt LED floodlights, fitted with special Fresnel optics and beam shapers, were used. In the closed rooms, high-efficiency LED strips and Barrisol-type sheets were used to create a linear and homogeneous lighting.
The various initiatives to support the world of art and culture include those for the Teatro Stabile del Veneto, the ‘Centro Studi Internazionali Andrea Palladio’ in Vicenza, the Mousikè Concert at the Teatro Olimpico in Vicenza -, the international fireworks competition ‘Fiocchi di luce’ in Asiago and La Fenice Theatre in Venice.